Innamorati developed the full brand foundation for Hanseatic, including logo design, visual identity, and core brand assets. The identity system was designed to scale across digital and physical touchpoints, ensuring consistency and clarity while reflecting the company’s technological rigor, reliability, and forward-looking approach to energy trading.
The Crystal Grid identity is built from interlocking crystalline segments and a structural grid of fine lines. Together, these elements represent interconnected data flows, transparency and clarity, and programmable, modular supply chains in continuous motion.
Beyond the crystalline forms, the underlying grid and directional lines reinforce precision, structure, and the connected nature of modern trade logistics, translating Hanseatic’s core message into a visual system for real-time execution.
