Pley by Ney is a new beverage launched by Brazilian company Tial in collaboration with soccer star Neymar Jr. Following its acquisition of juice brand Do Bem from Ambev, Tial is expanding its product lineup with this fruit and coconut water blend, which contains no added sugar.
Consumer
The brand storytelling behind Pley by Ney centers on energy, authenticity, and play. We crafted a narrative that reflects Neymar’s bold, dynamic persona and Tial’s commitment to healthier, feel-good beverages. From the playful name to the vibrant visual identity, every element was designed to resonate with a new generation of consumers seeking both flavor and purpose. The result is more than just a drink—it’s a lifestyle statement rooted in joy, movement, and a fresh perspective on wellness.
