Geneva

Pley by Ney

Pley by Ney is a new beverage launched by Brazilian company Tial in collaboration with soccer star Neymar Jr. Following its acquisition of juice brand Do Bem from Ambev, Tial is expanding its product lineup with this fruit and coconut water blend, which contains no added sugar.

Industry

Consumer

Services

Brand Storytelling
Brand Positioning

Our Project

The brand storytelling behind Pley by Ney centers on energy, authenticity, and play. We crafted a narrative that reflects Neymar’s bold, dynamic persona and Tial’s commitment to healthier, feel-good beverages.

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  • Research & Insight
  • Story & Messaging
  • Brand Identity & Content
  • Website Design

    • +4 additional services

    Iconiq

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